The picture above is the sheet of paper that we had to fill in, keeping a record of commercial organisations that I found out about and listed on the paper. There are three boxes on this sheet, the first box is labelled "Names of organisations", the next box is labelled "Contact details" and the last box is labelled "Services offered".
BARB - The first company name I put down was a company called BARB. This companies name stands for Broadcasters Audience Research Board and is mostly used for viewing figures, reviewing TV shows and providing people with viewing data. The site gives you statistics (Quantitative research) and the percentage of a TV programme is already worked out on their website; no one would need to convert the people watching the programme into a percentage. This makes it easier and faster for the viewer of the website to get the information they need and move onto the next bit of information they need. This is useful because it saves time and also useful because you can just search for the programme you want easily as well.
RAJAR - The second company name I wrote down was RAJAR. This companies name stands for Radio Joint Audience Research. The company is mostly used for designing, operating and aligning a single audience measurement system for the radio industry in the UK. RAJAR covers all radio stations in the UK and gives you statistics such as how many people listen to a certain radio station per day, the percentage of the reach on each radio station.
NRS - The third company name I wrote down was NRS. This companies name stands for National Readership Survey. The company is used for audience research for print and digital advertising trading in Britain. The survey covers 250 (or over) of Britain's major magazines and news brands; showing the nature and size of the audiences they attract.
Mintel -
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