Friday, 12 September 2014

Audience Announcing


This is a front cover of a Heat magazine and Straight away I can tell that the target audience would be females (Possibly males as well but unlikely). The reason I think this is because this particular magazine likes to cover gossip stories and will most likely do anything to get one, another reason I think this magazine is aimed at females is because women like reading about celebrities and whether or not that a certain celebrity is breaking up with their partner or if they're having an affair or not. But although women do like this, it isn't all women just like some men like to read this sort of magazine and some won't. 

I suspect that the target audiences age group is around 25 to 45 years of age. I think this because you won't see 15 year olds reading this sort of thing when they're busy with other things. You also wouldn't see 55 year olds reading this either. Another reason that I think this age group would read this magazine is because it's constantly full of drama and someone would want to read about other's drama so that their mind is taken off their own drama for a while; so it acts as a substitute and is a distraction to the person.

As for the NRS (National Readership Survey) Social Grade, the class that would read this, is most likely class D and E. The reason for my decision with these two social grades is because class A, B, C1 and C2 wouldn't be reading this. They would most likely be reading The Sun newspaper or The Times newspaper. The reason I think these two classes would read this is because i suspect, yet again, that the two classes are interested in gossip and drama to take their minds of their own. However, they could also read it for information on their favourite celebrities and see what they're up to or what the latest trend in clothing is (Hence why I think mostly females would read this rather than males). 

On this issue of Heat magazine, they've tried to sucker/draw their target audience in with big yellow and red writing saying "BAD SKIN DAYS" in capital lettering in the bottom right of the magazine. In the middle of the magazine at the top, there's another title that will entice women to read the magazine as it's titled "WOW!" in pink, white and black colour and then following the "WOW!" in the same place, only in pink and white this time, is lower cased lettering saying "Beks gets a back, sack and crack waxed!". 

At the bottom left of the magazine in capital white letters saying "WHO'S TRYING TO BAN ALL" and then in dark blue almost purple capital letters saying "SKINNY" and yet again in white capital letters saying "CELEBRITIES?". 



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